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Price Comparison : The Tipping Point: How Little Things Can Make a Big Difference The Tipping Point: How Little Things Can Make a Big Difference
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single si...		 Available as low as
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Price Comparison : Predictably Irrational: The Hidden Forces That Shape Our Decisions Predictably Irrational: The Hidden Forces That Shape Our Decisions

  • Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?

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Price Comparison : Buyology: Truth and Lies About Why We Buy Buyology: Truth and Lies About Why We Buy
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy ...		 Available as low as
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Price Comparison : Yes!: 50 Scientifically Proven Ways to Be Persuasive Yes!: 50 Scientifically Proven Ways to Be Persuasive
Small changes can make a big difference in your powers of persuasion

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Price Comparison : Nudge: Improving Decisions About Health, Wealth, and Happiness Nudge: Improving Decisions About Health, Wealth, and Happiness

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we...

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Price Comparison : Influence: The Psychology of Persuasion (Collins Business Essentials) Influence: The Psychology of Persuasion (Collins Business Essentials)

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Rober...

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Price Comparison : Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series) Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series)
An all-encompassing guide to creating, maintaining, and profiting from multi-channel marketing campaigns that accelerate your business growth ...		 Available as low as
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Price Comparison : The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with...		 Available as low as
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Price Comparison : Don't Go to the Cosmetics Counter Without Me: An Eye-Opening Guide to Brand-Name Cosmetics (Don't Go to the Cosmetics Counter Without Me) Don't Go to the Cosmetics Counter Without Me: An Eye-Opening Guide to Brand-Name Cosmetics (Don't Go to the Cosmetics Counter Without Me)
A product-by-product guide to cosmetics and beauty supplies offers detailed ratings of more than 150 cosmetics lines, with tips on buying and using ...		 Available as low as
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Price Comparison : Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Written by the business world's new gurus, "Blue Ocean Strategy" continues to challenge everything you thought you knew about competing in today's crowd...		 Available as low as
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